Featured products
-
Business
The third revised and expanded edition of this clear, comprehensive guide to the essential terms of modern business for students, professionals and business managers. Covers all the main areas of business theory and practice: marketing, production, f read more...
Share your comment on this product
-
Business English
''Business English'' offers simple and effective advice for anyone who has to communicate in a business environment. It covers the basics of written communication and shows you how to put these into practice in contexts such e-mails, reports and press read more...
-
Horse Business Management
This practical book deals with yard management, business management and training, and has been written for all those who are or intend to be concerned with horses as a business or a career. It covers the business management requirements of the Britis read more...
-
Business-to-business Marketing
Is there really a difference between business-to-business marketing and consumer marketing? This book helps students answer this question by examining views that argue B2B marketing is simply a variant of consumer marketing or is only concerned with read more...
Magazines
-
The Magazine Design Book
The Magazine Design Book
To be successful, the design of a magazine must first attract, and then direct the reader's eye. ''The Magazine Design Book'' shows designers how... -
The Magazines Handbook
The Magazines Handbook
''The Magazines Handbook'' remains the comprehensive introduction to the magazine industry. It traces the development of magazine publishing and... -
Magazine Production
Magazine Production
''Magazine Production'' is a guide to the practical processes of taking a magazine from initial idea to final print, and is aimed at those who...
